hipto regains its independence

The hipto Group is structuring itself and affirming its ambition: to build the European leader in performance marketing and a benchmark sales hub

The hipto Group announces an important step in its development with its founders taking back 100% of the capital and with financial support from Montpensier Arbevel.

The Group, already made up of the entitiesWEEDEV SAS,WEEDEV Assurance, is simultaneously acquiringZone ADSL&Fibre.

A clear positioning: performance, responsibility and commitment

This operation marks a new stage in the creation of an integrated group, driven by a long-term vision and a clear ambition:to becomethe European leader in performance marketing and customer engagement, founded on responsible practices and measurable operational excellence.

The group relies on:

• recognized expertise in intent generation and qualified traffic acquisition (WEEDEV SAS),

• strong sales and distribution capabilities, particularly in insurance and telecoms (WEEDEV Assurance, Zone ADSL&Fibre),

• an integrated approach combining proprietary media, technologies, sales expertise and regulatory compliance,

• a culture focused on results, transparency and responsibility.

In this context, hipto Groupe positions itself as anintegrated sales hub, capable of supporting its clients across the entire value chain: from demand generation through to sales and final distribution.

A mid-sized, agile and structured group

Today, hipto Groupe represents:

• More than 40 million euros in revenue,

• More than 100 employees,

• Offices in Paris, Barcelona and Rome

• An organization structured around several complementary areas of expertise in customer acquisition.

This structure enables the group to combineagility, execution capacity, sector expertiseandproximity to its clients, in a constantly changing market environment.

A long-term vision driven by strong values

hipto Groupe’s project is based on founding values:

• Performance, serving concrete and measurable results

• Responsibility, in its practices, compliance and commitments

• Commitment, to its clients and to its employees

The objective is to build a sustainable European group, capable of supporting brands and advertisers in their growth, sales and distribution challenges, with a constant demand for quality and impact.

A word from the executives

“This operation marks the beginning of a new chapter: hipto becomes a fully independent project, designed for the long term. Our ambition is to build a group capable of lasting 100 years, by continuously reinventing the sale of products and services around data, technology and customer relations.”Léo Hauet andKilian Le Menestrel, co-founders of hipto Groupe

hipto groupe was supported in this operation by:

• Cambon Partners, as investment bank: Alexandre Aymard and Marius Didier.

• Gide Loyrette Nouel, as legal and tax counsel: Paul Jourdan Nayrac, Paul de France, Julien Negroni and Nathalie Benoit.

• Fiduciaire Rive Gauche, accounting firm: Michel Sudit, Matthieu Cousin.

The financing for this operation was arranged by:

• Montpensier Arbevel, as private debt fund: Clément Tourneur-Silvain, Ghada Kneisel, Lucas Many

About hipto Groupe

hipto Groupe is a European group specialized inperformance marketing, customer engagement and qualified lead generation, structured around several entities:

• WEEDEV SAS - publisher of the hipto platform, a leader in lead generation and support for high-performing acquisition strategies. (hipto.com)

• WEEDEV Assurance - subsidiary dedicated to brokerage and insurance intermediation solutions, with qualified lead management for sector players.

• Zone ADSL&Fibre - entity specialized in sales, distribution and sales performance issues in telecoms and connectivity services.

Created in 2016, hipto was co-founded byKilian Le MenestrelandLéo Hauet, respectively managing directors of WEEDEV SAS and its subsidiaries.

Today, the group supports a broad portfolio of clients across several sectors (insurance, telecoms, energy, housing, personal services, education, BtoB) and develops integrated solutions combiningacquisition, sales distribution and performance.

hipto Groupe positions itself as abenchmark sales hub in Europe, combining data expertise, media technologies, sales capabilities and customer service to help its partners achieve their growth and performance objectives.

Useful links

• 🌐 Corporate website: hipto.com

• 🌐 Zone ADSL&Fibre website: zoneadsl.com

• 📍Paris office: +33 (0)1 76 39 06 68 114 Rue Gallieni, 92100 Boulogne-Billancourt

• 📍Barcelona office: +33 (0)6 21 31 81 12 Carrer de Tuset, 3, Sarrià-Sant Gervasi, 08006 Barcelona

• 📍Rome office: +39 3517009602 Viale dello Scalo S. Lorenzo, 10, 00185 Roma

About Montpensier Arbevel

Montpensier Arbevel is an independent and entrepreneurial asset management company. With more than 6 billion euros in assets under management, it is positioned as a major player in active management in France and Europe. Its dual expertise covers asset management and private wealth management, offering a broad range of investment solutions, notably in European and thematic international equities, bonds, convertible bonds, private equity and private debt, the latter benefiting from a partnership with the European Investment Fund and its InvestEU program. The company also places particular emphasis on integrating ESG criteria into its investment processes. More information atwww.montpensier-arbevel.com

About the European Investment Fund and the InvestEU program

The European Investment Fund (EIF) is affiliated with the European Investment Bank (EIB). Its central mission is to support European micro, small and medium-sized enterprises by helping them access financing. The InvestEU program brings together under one roof the many EU financial instruments currently available to support investment in Member States, making financing for investment projects in Europe simpler, more effective and more flexible. More information atwww.eif.or