How to integrate the telephone into the sales process?

Over the years, the telephone has become an essential daily tool and very powerful in sales processes, at the heart of telesales strategies. Even today, too many companies struggle to integrate it into their conversion funnel and do not take full advantage of its potential. Here are some tips to help you integrate the phone into your sales journey.

What is the conversion funnel?

The conversion funnel represents all of the steps that the Internet user carries out before making (or not) their decision to purchase a product or service. It is therefore an essential tool for marketers and salespeople becauseit allows us to better understand the behavior of Internet usersand thus, to optimize the different stages of the sales process.

The conversion funnel generally consists of4 steps: discovery, engagement, conversion and loyalty.

The discovery phase of the conversion funnel

The conversion funnel usually begins with a discovery stage. During this phase, the prospect is invited to discover the company and its products/services. Depending on the company's strategy, this step can take different forms: it can consist of a series of emails, a blog article, a video... in short, any informative content aligned with thedevelopments in the sector.

The objective of the discovery stage is toarouse the prospect's interest and encourage them to take the next stepof the conversion tunnel, that is to say at the engagement phase.

The importance of the telephone in the engagement phase of the conversion tunnel.

After the discovery stage, comes the engagement stage.

This second step consists of creating engagement in the conversion process with your Internet users. This can take different forms: reading an article, watching a video, completing a quiz or form, etc. The final objective is to move Internet users from the status of simple visitors to that ofprospects. They must have shown interest in your product/service.

To successfully engage your prospects in the conversion tunnel, you must offer quality content and set up effective calls-to-action, and even better, think about building a marketing strategy.LeadGento maximize engagement. Indeed, it is not enough to “simply” create relevant content, you must also invite the visitor to act, and this can only be done with well-placed and impactful calls-to-action, encouraging action.

Integrating the phone during the engagement phase is interesting for several reasons. This can help you understand your prospects’ needs more quickly, and thus provide them with the best offer. To go further, gradually qualify the different prospects you will have on the phone to create prospecting databases. Finally, this strategy makes it possible tocreate a more personal connection with your targets, establish a relationship of trust, and ultimately, implicitly encourage them to convert more quickly.

Integrate the phone into the conversion stage of the sales journey.

The conversion stage in the sales journey involves transforming a prospect into a customer. This involves encouraging them to take action, that is to say, to buy a product or subscribe to a service.

To optimize theconversion rate, it is necessary to understand the different stages of the sales journey and what motivates Internet users to make a purchasing decision. It is also important to set up performance monitoring tools to analyze your conversions and possibly be able toperform tests and optimizationsto your existing marketing and sales strategy.

Including phone in the conversion phase can help you save time (and money!). You can present your products or services to your prospects more directly and verbally and answer all their questions instantly. In addition, you can present an offer personalized to the expectations of your targets to further engage them in the conversion process.

Use the telephone to retain customers.

There are a thousand and one methods to build customer loyalty depending on your industry.

Loyalty is clearly strategic for any company. In fact, it costs less to retain a customer than to acquire a new one. because it allows you to stand out from the competition. To do this, make sure tocreate a strong and lasting relationship with your customers, deploy the full potential of your products or services, offer premium support, discounts, etc.

During the loyalty phase, the telephone is essential. It allows you to maintain more direct contact with your customers and thus respond quickly to their needs and expectations.

Here are some tips for building customer loyalty over the phone:

• Take the time to call them regularly to get news and give them personalized advice.

• Listen to their needs and offer them a tailored service.

• Be available and responsive when they need you.

• Offer exclusive benefits and personalized discounts.

The telephone, a tool not to be neglected throughout the conversion tunnel!

Optimize your conversion funnel even further with hipto

To summarize, the use of the telephone is strategic during all phases of the conversion tunnel. Its direct and instantaneous appearance will save you time and allow you to create strong links with your prospects or customers.

However, optimizing your conversion funnel doesn’t stop there! At hipto, we have developed a unique lead generation solution on the market: Conversociads©. It allows you to save considerable time and receive additional, exclusive, ultra-qualified and GDPR compliant business opportunities.

Do not hesitate tocontact usif you want to know more!