Convert more with mobile marketing

According to the annual digital barometer, 95% of French people own a mobile phone in 2019. With the development of mobile technologies, consumer habits have greatly evolved. We spend a lot of time on our smartphones, so it is on this device that companies must reach their targets. Knowing this, it is in your best interest to focus on a mobile marketing strategy. In this article, we tell you everything about the ways to maximize conversion ratios thanks to mobile marketingin a logic ofgrowth marketingperformance and ROI oriented.

Mobile marketing: a winning strategy!

Mobile marketing is a multi-channel digital strategy that aims to reach a target audience using smartphones, tablets and/or other mobile devices, via websites, emails, SMS and MMS, social networks and numerous applications. This involves implementing a set of marketing and communication actions aimed at mobile enthusiasts.

Your mobile marketing strategy, like any other strategy, must be based solely on your sector of activity and your targets. You will be able to personalize your strategy by analyzing your targets and potential buyer profiles.

How to succeed in your mobile marketing strategy?

To succeed with your mobile marketing strategy, your website must obviously be responsive, that is to say, it must adapt to mobile and tablet screens. So think about screen size, but also loading time to improve the user experience. It is also essential to optimize eachlanding pagefor mobile, to maximize conversions and reduce friction in the purchase funnel.

If your business model lends itself to it, you can also create your own mobile application. Creating your own mobile application also helps you obtain new business opportunities. Developing a mobile application will allow you to reach your targets via an additional channel to transform them or build their loyalty. Also, thanks to mobile notifications, you will be able to inform your prospects and customers about new content available, new promotions, your new products or even the latest news from your company.

Via mobile marketing, you can activate geolocation and use local SEO. You can also send advertising SMS messages, these are generally opened by users within 90 seconds, a godsend!

Reasons for using mobile marketing

Mobile marketing is a powerful strategy that businesses can no longer ignore. Thanks to mobile marketing, you will meet consumers' need for immediacy, and you will be able to further personalize your marketing and sales strategy. Thanks to the reach of the Internet and the phenomenal development of online commerce, companies have all the cards in hand to develop their business via mobile. A mastered mobile marketing strategy allows you to increase your visibility, broaden the reach of your messages and ultimately, develop your sales.

The smartphone is the information channel favored by consumers. Access to information is easy and quick, regardless of where they are (at home, in the office, on the street, on transport, etc.).

By integrating mobile marketing into your strategy, you ensure that you collect more information on the purchasing behavior of your targets, so that you can implement the necessary actions to best fit their expectations and needs. You will be able to collect data that will allow you to better target your personas and personalize the prospect-customer experience.

Communicating via mobile with your targets is also an opportunity to distribute more creative content, adapted exclusively (or almost) to mobile (animated photos, videos, snack content, etc.). These new formats make it easier to capture the consumer's attention to engage them in the sales process.

Finally, for some time now, voice search has been gaining more and more momentum. Smartphone users no longer want to have to type their query. They then use voice assistants like Siri, Alexa, or others to do it for them.

Everything is moving very quickly in digital! It is also your role to adapt your strategy to new uses and tools.

The hipto solution

hipto offers a unique lead generation solution on the market combining the power of social media audiences with innovative conversational technologies with the aim of collecting as much relevant data as possible throughout the conversion journey to help sales forces and call centers convert leads more easily and quickly.

The 3 pillars of our Conversociads© lead generation solution are based on Social Ads, Conversational and Conversion. Mobile is an integral part of our lead generation system. When a prospect clicks on one of our advertisements via their mobile phone, for example, they will instantly be redirected to a conversational mechanism which will create a hyper-personalized experience in the sales process thanks to multiple questions. The prospect is then free to choose whether or not he wants to share his data and be called back by our clients' sales teams.

Our system allows us to collect information allowing salespeople and telephone advisors to build a subscription offer that perfectly meets the needs of the person contacted. Our Conversociads© solution makes sales easier and saves considerable time in the conversion funnel.

Mobile marketing is a strategy to adopt urgently if you want to develop your sales! The whole world only sees through smartphones: searches, comparisons, information, locations, purchases... everything is now done on these small devices. What are you waiting for to refine your current strategy and make it mobile-friendly?

At hipto, we are constantly refining our Conversociads© lead generation solution to help you make more sales through mobile marketing. A need?Contact us:

• contact@hipto.com

• +33 1 76 39 06 68

Sources:

• hipto

• anthedesign

• Marketo

• WSI