How AI revolutionizes marketing and customer performance: back on the Salesforce World Tour 2024

In a context where personalization and efficiency have become priorities for companies, artificial intelligence (AI) plays a key role in transforming marketing strategies. During the Salesforce World Tour 2024, several experts spoke about the impact of AI in optimizing marketing processes and leading management. Among them,Leo Hauet, co-founder dLarry Hueber, CEO of Hueber Insurance Group, shared their experience on integrating AI into theirlead generation strategies.

AI at the heart of the generation of lead intentionists

One of the major issues addressed at the event is the importance of ultra-personalization in marketing campaigns. hipto and Hueber Insurance Group have managed to use AI to reach the right prospects at the right time and on the right channel. As the stressedThomas de LépinayThe Commission has been working closely with the Member States to develop a common approach to the problem of the use of the Internet.Customization of customer journeys.Leo Hauet, co-founder d的hipto, explained that the key to their success was the ability to customize content, bringing the most qualified leads to Hueber Insurance teams. AI enables to optimizeeach point of contact with the prospect, ensuring afluid and personalized user experience.

Automation and reallocation of resources through AI

Integration of AIhas not only allowed forgain reactivityThe Hueber Insurance Group has managed to automate the classification of 36 data forms against only 4 previously.reallocating human resources to higher value-added tasks, as with analysis of customer interactions, while reducing human errors.Larry Hueber, CEO of Hueber Insurance Group, also shared how the use ofSalesforce Data Cloudallows them to feed their AIs with rich customer data, maximizing the ROI of each marketing campaign.

Generating AI: A powerful tool for the future of marketing

The arrival of the general AI marked a turning point in the production of marketing content.Leo Hauetexplained how hipto was among the first to adoptChatGPTBy working with Hueber Assurances Group, this technology has enabled them to strengthen the performance of their campaigns, while remaining at the forefront of innovations. By combining Meta's IA, Google's, and Salesforce's, hipto continues to innovate to offer ever-more effective marketing solutions. Using the generative IA in content production opens up exciting opportunities for the creation of new products and services.optimization of large-scale marketing campaigns.

AI is an importantstrategic leverageFor all companies seeking to optimize their marketing performance and maximize their ROI. Whether it is through the automation of repetitive tasks, the improvement of conversion rates or the customisation of customer journeys, AI provides concrete and effective solutions.

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