hipto acquires Area Adsl&fiber and strengthens its position as Sales Hub

hipto acquires Zone Adsl&fibre and strengthens Sales Hub's position in the French telecom market

Paris, 7 January 2026–hipto, a reference player in commercial performance and multi-channel acquisition, announces the acquisition ofADSL&Fibre Area, Historical telecom comparison specializing in the analysis of the quality of fixed and mobile networks.first acquisition of hipto group, a structuring step that fully fits into its strategy of developing and consolidating its position ofdirty hub.

ADSL&Fibre area, over 20 years of expertise in serving consumers

Created in2002by the Adverline group, and then integrated into the La Poste group in2012,ADSL&Fibre AreaThe Commission has established a benchmark for comparison of internet and mobile offers.Benjamin Gervais, former Group Operations Director, ADSL&Fibre Zone has undergone a major strategic transformation: enriching the price comparison by ain-depth analysis of network quality(fibre, mobile, 4G/5G, flows, breakdowns).

Thanks to advanced data exploitation and a resolutely user-oriented approach, the platform has positioned itself as a recognized barometer of the coverage and performance of telecom networks in France.

A model combining technology, data and commercial performance

ADSL&Fibre Zone is now based on a hybrid model combining:

• an affiliate activity, generating sales via the partner operators,

• a telephone sales channel, allowing users to be accompanied in the choice of the most suitable offer, in a multi-operator way.

This approach allows for a combination of information, transparency and commercial efficiency, while meeting a growing need for understanding of network quality issues.

By integrating ADSL&Fibre Zone expertise into our acquisition ecosystem, hipto not only strengthens network analysis but also enhances the efficiency of lead generation, by combiningadvanced methods of digital prospecting, optimization of telecom routes and exploitation of data to maximize conversions.

A strategic acquisition at the heart of hipto vision

With this acquisition,hiptostrengthens its acquisition and conversion ecosystem by integrating:

• advanced expertise in SEO, GEO and high value-added content and integration into LLMs,

• data-oriented and product-oriented technologies and tools,

• a supplementary monetization channel via telephone or internet-assisted sales.

For its part, ADSL&Fibre Zone will benefit from the mastery ofhiptoinpay media, in the control of flows and optimization of commercial performance, as well as the operational power of a structured group."This rapprochement is based on a common vision: building smarter, more efficient and more useful acquisition and sales routes for users. ADSL&Fibre Zone's expertise on telecom networks perfectly complements hipto's know-how in terms of commercial performance."declareLeo Hauet,CEO and Co-founderhipto."Joining hipto is a unique opportunity to accelerate the development of ADSL&Fibre Zone, while maintaining its user-centred DNA and information quality. Operational and human synergies are obvious"addBenjamin Gervais,LeaderADSL&Fibre Area.

Progressive and collaborative integration

This acquisition is part of a common desire to build on theover 20 years of telecom expertisecarried by a recognized brand. By combining the excellence ofADSL&Fibre Areain SEO, geo-localised SEO and analysis of telecom networks with the know-how ofhiptoThe group's aim is to leverage this historical know-how to increase its impact, as well as to drive performance and multichannel sales. This is a key step in the hipto development strategy, which will strengthen its position on the value chain of commercial performance in telecoms.

Acknowledgement

hipto would like to thank its partners in this operation: Paul Jourdan Nayrac and Julien Negroni deGidefor legal support, as well as Corine Cousseauof theGraindfor advice provided to ADSL&Fibre Zone.

About hipto

hipto is a player in commercial performance specialized in multichannel acquisition, generation and optimization of conversion pathways. By combining technologies, data and operational know-how, hipto supports brands in structuring and maximizing their sales devices.

About ADSL&Fibre Zone

Founded in 2002, Zone ADSL&Fibre is a comparison of Internet and mobile offers specialized in the analysis of the quality of fixed and mobile networks. Its mission: to help consumers choose their telecom offers in an informed way, integrating network performance issues into the heart of comparison.

Last update : January 7th 2026