hipto x MediaGo: strategic collaboration for native advertising

Collaboration above all

Collaborations are not built on promises, but on very concrete needs. The partnership with MediaGo is born from a simple reality: the market is evolving, the levers are fragmented and it became essential to diversify our sources of acquisition.

As is very clearly stated:

"We have sought to diversify our sources of acquisition and this is where the partnership with Mediago was born." Léo Hauet - CEO hipto

From this point of view, the work was done in a pragmatic way. On the one hand, the MediaGo technology and inventories. On the other, the strategic and operational expertise of the hipto. The objective was not to reinvent native advertising, but to exploit it more effectively, more controlled and more adapted to actual uses.

The collaboration was therefore built around a clear framework: testing, analyzing, optimizing and raising campaigns to power, relying on data and a measurable performance logic for advertisers.

hipto x MediaGo: a complement that makes the difference

On the one hand, MediaGo is providing a powerful technology platform that can activate premium inventories on a large scale and provide a fine reading of performance. On the other hand, hipto is involved in the entire device: strategy definition, audience choice, message design, creative testing and continuous optimization.

This complementarity allows us to go far beyond a simple media activation. Each campaign is conceived as a strategic lever in its own right, controlled in real time and adjusted to the observed results.

In fact, this collaboration has resulted in very concrete results, illustrating the potential of native advertising when activated with the right methodology and partners:

• more than 15,000 leads generated,

• 4 million clicks generated on MediaGo over the year,

• 400 million prints distributed.

These figures demonstrate the ability of hipto and MediaGo teams to scalate devices while maintaining a high level of MediaGo performance, which allows for activating diverse and complementary environments:

"Mediago offers us a very wide inventory that obviously allows us to reach new audiences on the open internet." Léo Hauet - CEO hipto

hipto expertise at the heart of native advertising

The reason for this collaboration is also because it relies on the expertise of d'hipto in native advertising and global acquisition strategies.

We design native advertising as a balance between performance and user experience. This involves:

• a fine understanding of the hearings and their behaviour,

• creations adapted to editorial environments,

• accurate performance control thanks to data.

This approach allows us to deploy coherent devices, capable of integrating naturally into navigational routes while generating measurable results for brands.

A recognition in the Gold Case

This dynamic work between hipto and MediaGo has been rewarded with the award of the Case d'Or of Native Advertising. A distinction that comes first and foremost to recognize the quality of collaboration, the relevance of strategic choices and the performance of the devices put in place.

Conclusion

This collaboration between hipto and MediaGo shows concretely what native advertising can bring when it is used pragmatically, with clear objectives and precise management of performance.

The results obtained, as well as recognition in the Gold cases, are above all a reminder of the effectiveness of the arrangements put in place.

To go further and discover the behind the scenes of this collaboration, a dedicated video hipto x MediaGo is available. It gives a concrete look at the stakes, the choices made and the shared vision around native advertising.

Check out the video:https://youtu.be/lPLPFaoIdEQ