The key figures for social media and the internet in 2022

Are you more of Team Instagram, TikTok or loyal to Facebook? Today, social networks give rhythm to our lives and play a key role in the digital acquisition of companies, and while some rush to social networks as soon as they wake up, others spend their night there, or both.

Find out in this article how much time is spent on each platform, which ones are the most popular in France and around the world, the habits of Internet users…

You will also discover which country is the most addicted to social media and the internet, but also the reasons that push us to stay online for so long!

The use of social networks around the world in 2022

Social networks and mobile

Of the 7.89 billion human beings in the world, 5 billion are on the Internet, or 63% of the population. It should be noted that of this last percentage, 92.4% use their phone to browse the Internet. The mobile remains the most used device to access the web.

Social networks and frequency of use

On average, 58.7% of the world's population uses social media at least once a day. Globally, Internet users spend an average of 2 hours 29 minutes on social networks. This is 7 minutes more than in 2021.

As for French users, they spend an average of 1 hour 46 minutes per day, just like their Italian and German counterparts. Note that Nigeria is the country that spends the most time on social networks with an average of 4h49 per day.

Successful social platforms

Today, there are more than 2.9 billion people around the world who use Facebook every month and 2.56 billion who use YouTube, considered more of a social media.

In the TOP 3 most used social networks, we of course find Facebook, YouTube, and WhatsApp, followed closely by Instagram, WeChat and TikTok.

The most visited sites and applications on the Internet concern chats and messaging for 95.7% of users. Social networks follow closely with 95.2%, proof that they have become aessential channelfor brands.. YouTube stands out as the most visited social media, according to the Semrush ranking in February 2022, ahead of Google and Facebook.

The use of social networks in France in 2022

Social networks in France and frequency of use

Did you know that 6 out of 10 French people visit messaging and social networks every day? Overall in 2022, 53.5 million French people are connected to the Internet, or 84.7% of the population. It's huge! Note that Internet users spend on average 45 minutes each day on social networks and messaging. However, there are disparities between age groups.

We also analyze high daily traffic on Facebook, even if the social network is losing momentum among 16-18 year olds. Themost remarkable progressremains that of TikTok, with a daily audience that has multiplied by 4 in 2 years!

Mobile applications, still in vogue!

Downloads of mobile applications (excluding games) in France are always informative in relation to the uses of Internet users, but also on the evolution of their consumption and their lifestyles. We see that social networks occupy an important place in the lives of Internet users, notably WhatsApp, TikTok, Instagram, Facebook and Snapchat which are placed in the TOP 10 in the download rankings.

In France too, mobile is king!

To browse social networks and more generally the Internet, the smartphone is largely favored in France, ahead of the computer and the tablet. Note that connected television is placed in 4th position, as a hardware navigation support. It is the only device with smart home equipment to progress in the world and in France as an entry point for Internet browsing.

According to the figures presented in this article, just over half of the world's population uses social networks. Facebook remains the most popular platform, and audiences who follow a brand on these media are more likely to visit its website and become a customer.

Lifestyles are very different from one country to another, and so is the culture. The use of networks is therefore different, and very regulated in some countries, such as China for example.

And you, why are you present on this or that social network?

Sources:

• Provence

• Digimind Blog

• Republik Retail