Channel diversification
Thanks to a multichannel strategy and regular support, hipto helped SumUp maintain a steady volume of qualified leads across several countries.
B2B



Thanks to a multichannel strategy and regular support, hipto helped SumUp maintain a steady volume of qualified leads across several countries.
X 2
2x lead volume generated
X 3
2x lead volume generated
SumUp, a European leader in mobile points of sale, wanted to increase qualified lead acquisition in five countries. In an international context where each market has specific traits, balancing volume and quality while ensuring consistency was essential.
How did SumUp combine lead volume and quality across five international markets?
Channel diversification
Thanks to a multichannel strategy and regular support, hipto helped SumUp maintain a steady volume of qualified leads across several countries.
SumUp, a European leader in mobile points of sale, wanted to increase qualified lead acquisition in five countries. In an international context where each market has specific traits, balancing volume and quality while ensuring consistency was essential.
Channel diversification
2x lead volume generated
Thanks to a multichannel strategy and regular support, hipto helped SumUp maintain a steady volume of qualified leads across several countries.
Thanks to a multichannel strategy and regular support, hipto helped SumUp maintain a steady volume of qualified leads across several countries.

A Meta and Google strategy maximized campaign impact by reaching a broader and more diverse audience.

Thanks to a multichannel strategy and regular support, hipto helped SumUp maintain a steady volume of qualified leads across several countries.

SumUp, a European leader in mobile points of sale, wanted to increase qualified lead acquisition in five countries. In an international context where each market has specific traits, balancing volume and quality while ensuring consistency was essential.
