By integrating Outbrain, hipto helped the client use Native Advertising to combine volume and quality through editorial environments adapted to seniors.
Continuous campaign optimization
Mutual Insurance
How to maximize senior mutual insurance lead quality with Native Advertising?
Les principaux résultats obtenus
By diversifying acquisition through Native with Outbrain, hipto enabled the senior mutual insurer to reach qualified audiences while reducing acquisition costs.
15 000
leads generated
-15 % CPL
vs. traditional social channels
Client challenges
A leading player in senior health mutual insurance wanted to address strong demand while facing rising costs on Social Ads platforms. The client wanted to explore new acquisition levers to maintain high lead volume, improve quality and reduce costs.
Main objective
How to maximize senior mutual insurance lead quality with Native Advertising?
Solutions implemented with hipto
Diversification through Native
A rigorous A/B testing program for landing pages and creatives identified the best-performing versions, while machine learning and AI optimized targeting and conversion in real time.
Dedicated expert team
hipto built a dedicated team to proactively monitor campaigns, apply best practices and continuously adjust tactics throughout the campaign.
hipto built a dedicated team to proactively monitor campaigns, apply best practices and continuously adjust tactics throughout the campaign.
Observed results
15,000 qualified leads generated
The strategy gave the client a steady flow of targeted prospects interested in senior health coverage.
15% reduction in cost per lead
Savings compared with social media campaigns increased campaign profitability for the client.
Lead quality optimization
Quality improved through precise targeting and continuous optimization. Leads were more numerous and more engaged, increasing conversion opportunities.
Quality improved through precise targeting and continuous optimization. Leads were more numerous and more engaged, increasing conversion opportunities.
Keys to our successful collaboration
Several key factors helped hipto meet the clients expectations while improving acquisition quality and profitability.
Multichannel expertise
Using Outbrain made it possible to reach a new audience in a fluid and natural way to maximize engagement.
Dynamic optimization
Continuous A/B tests and AI helped adapt campaigns in real time, maximizing performance and message relevance.
Proactive expert team
Constant performance monitoring and best-practice tracking ensured fast, effective campaign adjustments.
Reach your volume and quality goals
Contact us to run a test