Telecommunications
Thanks to a tailored strategy and strong synergy between hipto, the client and brokers, this special Fibre operation not only reached but exceeded its initial goals.
X 5
leads delivered in one day
5 863
leads generated and delivered
13,31%
sales conversion
A major telecommunications operator wanted to make a special operation dedicated to Fibre subscription a success. In a highly competitive market, the challenge was to generate a substantial lead volume in a single day and ensure strong conversion, while respecting strict logistical and timing constraints.
How did we generate 5,000 leads in one day to ensure the success of a special Fibre operation?
Targeted and diversified media plan
Optimized and transparent delivery strategy
Stronger call center / broker / client synergy
To support the exceptional volume of generated leads, hipto reinforced operational teams and created a challenge to motivate agents. Constant communication between call centers, brokers and the client made it possible to coordinate every step of lead management effectively, enabling fast and high-performing processing.
Leads generated x5
5,800+ leads delivered
More than 13% conversion
An average 13.31% conversion rate from leads to sales for the client.
This operation was a success for our client thanks to several strategic elements that ensured quality and performance while maximizing volume.
A tailored media strategy, with smart channel diversification and A/B tests to ensure message effectiveness.
A real-time delivery system enabled immediate lead handling, which was critical to optimize conversions.
Reinforcing teams and keeping motivation high through a dedicated challenge contributed greatly to the success of the day.
