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A multichannel lead generation solution tailored to your needs
At hipto, we combine industry expertise, innovative tools, and a personalised strategy to provide you with a multichannel lead generation solution tailored to your specific objectives. Stay ahead of market trends with our expert teams for each acquisition channel and our partners Meta, Google, and Taboola.
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Our key expertise: tailor-made solutions for
each stage of your lead acquisition

Explore our five pillars of expertise that make us the go-to partner for your growth.

QUALITY

Premium leads for optimal conversions

  • Multichannel specialist across more than 10 acquisition channels (social media, native, paid search, etc.) to connect with your audience.
  • Conformité RGPD et ARCEP avec une veille juridique constante.
  • GDPR and ARCEP compliance with continuous legal monitoring.
  • Use of conversational marketing to qualify your prospects through AI-powered conversion funnels.
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VOLUME

A lead volume tailored to your needs, in real-time
  • Consistent volume of qualified leads, supported by an optimised marketing mix aligned with your specific objectives.
  • Real-time lead delivery into your CRM.
  • Detection and reporting of any performance discrepancies through an advanced alerting system.
  • Ability to handle large volumes and adapt to demand without compromising lead quality or reachability.
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PERFORMANCE

Measured and optimised performance at every stage
  • Continuous optimisation of marketing channels and campaigns to stay aligned with your goals and market evolution.
  • Real-time tracking, analysis, and performance optimisation of campaigns through Tableau and advanced tracking via GA4.
  • Co-construction of the acquisition strategy and implementation of clear KPIs to achieve set objectives.
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SUPPORT

Dedicated and personalised support
  • A dedicated contact and an expert team in your sector.
  • Proactive support with detailed reports and full transparency on lead performance.
  • On-site audits and training for your sales teams to optimise the handling of high-intent leads.
  • Weekly, monthly, and quarterly meetings to continuously adjust the acquisition strategy based on performance and new challenges.
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INNOVATION

Innovation at the heart of our approach

  • Pioneer in integrating Customer Data Platform solutions for our clients with Salesforce.
  • Offline conversion tracking for highly targeted campaigns.
  • Use of generative AI to enhance lead quality and boost campaigns.
  • Development of proprietary technologies and new features, such as spam detection and number verification.
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They transformed their customer acquisition with hipto

Every business has unique needs, which is why we tailor our solutions to maximise your performance. Through our personalised approach, we have helped companies across various industries significantly increase their volume of qualified leads while optimising their return on investment.
Discover all our case studies
  • Home Services

Optimiser la transformation des leads chauds avec Terséa

4400 leads générés avec 13% de transfo

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  • Énergie

Booster l’acquisition avec de nouveaux leviers

Jusqu’à 70% de taux de transfo sur 2000 appels

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  • Télécoms

Multiplier par 5 le volume de leads sur une journée

5800 leads générés avec 13% de transfo

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  • Mutuelle

Maximiser la qualité des leads avec Outbrain

+15.000 leads générés grâce au Native

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  • Éducation

Améliorer la joignabilité des prospects via la data

+10 points de joignabilité

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  • B2B

Fournir un volume constant de leads sur 5 pays

Conversion en RDV multipliée par 3

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FAQ

Frequently asked questions about our process

Do you have questions about our methods, technology, or how we generate qualified leads for your industry? The hipto team has the answers.

At hipto, we focus exclusively on generating hot leads. Unlike cold leads, which come from less targeted and often less effective prospecting methods, our hot leads are high-intent, meaning they already show genuine interest in your products or services. We primarily operate in the B2C market (insurance, mutual funds, energy, fibre, home services, training...), but we also work with B2B clients. All our leads are exclusive, generated through white-label campaigns, and fully compliant with GDPR requirements.
A qualified lead is a prospect identified as having a high potential for purchase or engagement based on predefined criteria. Working with qualified leads maximises return on investment by targeting only prospects ready to take action. At hipto, we use advanced conversational marketing techniques, powered by AI, along with proprietary technologies to ensure optimal lead qualification. This results in better contactability, higher conversion rates, and continuous campaign performance improvement.

hipto specialises in multichannel acquisition, and our teams are experts in over 10 acquisition channels, including social media, native advertising, paid search, and more. By working closely with our clients, we design a customised marketing mix tailored to their specific needs and industry, ensuring they quickly reach their target volume of qualified leads. An initial three-month testing phase helps us quickly determine market potential and its impact on performance.

At hipto, lead tracking is a rigorous and transparent process. Through our dedicated reporting system, we regularly share lead performance data with our clients. We implement an alert system to quickly detect any performance discrepancies and take immediate corrective action. Our approach is based on regular meetings: weekly (COPIL), monthly (COPERF), and quarterly (COSTRAT) reviews allow us to reassess and adjust the acquisition strategy as business needs evolve.

Lead generation is the process of identifying and attracting prospects interested in a product or service, with the aim of converting them into customers. At hipto, we have developed a unique and effective lead generation approach. By combining our multichannel expertise with technological innovations such as conversational marketing and artificial intelligence, we generate highly qualified leads that increase conversion rates while ensuring a constant lead volume and continuous performance.

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