The lead intentionist: an opportunity against unsolicited slamming

In a context where consumers are increasingly tired of intrusive commercial solicitations, lead intentionist is imposing an innovative and effective response. This exclusive e-book, the fruit of the webinar led by experts from d'hipto Pauline Binelli and Léo Hauet in partnership with the FG2A, explores in detail this strategy that combinesperformance and compliance.

Regulatory context: a challenge and opportunity

Withthe entry into force of the GDPRThe rules are designed to increase consumer confidence while avoiding costly penalties.

"Regulatory is becoming a lever of confidence for prospects, but it is also a challenge for us to optimize the quality of services while remaining compliant."

Lead Intentionist: A Result-oriented Approach

Unlike thecold-startingThe lead intention is based on the clear intention of the prospect. By filling out a form or requesting a brochure, the prospect expresses a real interest.

• A conversion rate of up to 36%, compared to only 0.25 % for cold-starting.

• A personalized and fluid customer experience.

Multichannel strategies reinforced by AI

At hipto, we use artificial intelligence tools to identify the best moments and channels to interact with prospects. SMS, emails, phone calls: each channel is optimized to ensure a consistent experience and increase the chances of conversion.

By combining technology, compliance and customer-centred approach, the lead intentionist transforms commercial prospecting. To go further and discover all the details,download our free e-bookToday.