The Digital Trends of 2022

The digital sector is evolving rapidly—very, very rapidly! Every year, new trends emerge. Here's an overview of what lies ahead in 2022: Small revolutions are already underway!

Social media: the new eldorado for businesses and brands

There's no doubt that social media has become an integral part of our daily lives. On average, French people spend 2 hours and 25 minutes on the internet each day.45 minutes spent on social media and messaging platforms.And the pandemic has only exacerbated this growing trend! Over the past few years, the evolution of social media has been remarkable. Billions of internet users worldwide have utilized these platforms to maintain social connections with their families and friends, stay informed about current events, and collaborate remotely with colleagues, prospects, and clients.

Indeed, social media have become a preferred channel for...Interact with potential customers, promote your business, and reach new audiences.Without any geographical restrictions. Companies have fully understood this trend; many have decided to make social media a priority in their communication strategies and adopt it accordingly.Test & Learn CultureWith the emergence of new platforms, it's no longer necessary to elaborate further—for example, TikTok has become a major winner of this pandemic, particularly in terms of its user statistics and the rapid growth of TikTok marketing.

Each platform has its own specific audience profile, whether for B2B or B2C purposes. Therefore, it is essential to select the appropriate social media platforms based on your business type and target audience.

Facebook is still in the race!

Although TikTok is currently leading the way in the dance-related content market, Facebook remains indispensable, especially from a business perspective.

Today, nearly three out of four French people (74%) are active on Facebook. Although the social media platform has reached record levels during the COVID-19 pandemic, Facebook's engagement rate in France has declined; nevertheless, it still remains a popular platform.Very interesting for advertising purposes.In this context, WhatsApp's user base surpassed the 2-billion mark in 2020. Once again, lockdown measures likely played a role in this growth, but it also indicates that users are increasingly seeking social connections—with friends, family, colleagues, as well as with businesses and brands.

Conversational marketing is gaining increasing prominence.

Consumer behavior is evolving in response to technological advancements. Over the past few years,Conversational MarketingIt does not escape this rule and is playing an increasingly important role in corporate strategies.

For example, the...ChatbotsThey are playing an increasingly important role and are beginning to become normalized among consumers. These technologies enable...To change the nature of exchanges and interactionsBetween customers and brands. If conversational marketing is still set to play a prominent role in corporate strategies in 2022, it's because it enables...Hyper-personalization of the customer-enterprise relationship.The goal is to provide customers with the opportunity to communicate in real-time.In short...,The customer experience is positive and satisfactory.

Following the same trend, a new movement is also gaining momentum:Conversation audio.One way to learn how to connect with each other in real time, without any physical connection, is through platforms like Twitter Space—which pioneered this trend. We can expect more platforms to enter this market segment in the near future.

Inbound marketing is more relevant than ever!

Inbound marketing is a strategy that has been widely discussed for several years, and it can make a huge difference when executed properly!

Inbound marketing involves attracting and engaging potential customers throughout the sales process, among other methods.Premium and personalized content.This way, you can convert more qualified contacts into customers more easily. To successfully convert your leads, you must first clearly define your conversion goals and strategies.Peopleand theirPurchase journey.

A tip: Don't wait for your leads! Several studies have shown that leads...9 times more chances of conversion.If they are contacted...The first 5 minutes...After submitting a contact form or downloading content.

The multiplication of...Digital and technological innovationsIt continued to gain momentum in 2022. The digital sector is constantly evolving. Both companies and brands must stay up-to-date with all these changes in order to remain competitive.Refine their marketing and business strategies.In order to achieve their growth objectives and remain competitive in the face of rivals.

At hipto, we are constantly refining our...Conversociads© Lead Generation SolutionBased on these developments, we aim to help you achieve the best results in acquiring new prospects. Do you have a specific need?Contact us:. contact@hipto.com. +33 1 76 39 06 68

*Source: We Are Social and Hootsuite – Digital 2021 France.*

Sources:

• 99designs

• E-Marketing

• Idea Agency