Strategic field support:
hipto set up weekly support with regular meetings and on-site visits, enabling performance monitoring and real-time campaign adaptation based on feedback and client objectives.
Energy
How to boost subscription to energy offers with new acquisition levers?
Les principaux résultats obtenus
The implementation of new acquisition levers and our strategic support enabled this energy-sector client to improve lead quality and volume while optimizing the prospect journey.
X 6
increase in leads generated
+ 2 000
calls made by prospects
Jusqu’à 70 %
conversion
Client challenges
A key player in the energy sector wanted to diversify its acquisition channels and optimize its subscription journey to reach new prospects while maximizing conversion rates. With growing demand for renewable energy and increased competition, it was crucial to find innovative and dynamic methods to capture prospects attention while keeping acquisition costs under control.
Main objective
How to boost subscription to energy offers with new acquisition levers?
Solutions implemented with hipto
To address these challenges, hipto proposed a diversified and adaptable action plan based on new acquisition levers, regular client follow-up and a prospect reassurance approach. Here are the key elements of our work:
Diversification of acquisition levers:
To reach a broader and more relevant audience, hipto activated new advertising channels such as Meta, Google and TikTok, ensuring stronger visibility across varied platforms. Each lever was used specifically, enabling message personalization and targeted campaigns.
Reassurance SMS:
To reassure prospects during the journey and encourage decision-making, hipto introduced SMS messages sent at the end of the path. These messages informed prospects they would be called back by an advisor or could contact the company directly, building proximity and trust.
Observed results
Leads generated x6
Sixfold increase in the number of leads, giving the clients teams a steady flow of qualified prospects.
2,000+ inbound calls
More than 2,000 calls made by prospects, showing strong interest in the offers and excellent activation of the prospect journey.
Up to 70% conversion rate
Up to 70% conversion rate, confirming the effectiveness of reassurance SMS, the sales pitch and campaign targeting.
Up to 70% conversion rate, confirming the effectiveness of reassurance SMS, the sales pitch and campaign targeting.
Keys to our successful collaboration
The success of this project relied on several strategic elements that maximized the clients ROI and optimized the prospect experience:
Personalized support and field follow-up
Close follow-up and regular visits made it possible to adjust strategies and remain responsive to the clients specific needs.
Smart diversification of acquisition channels
By targeting varied platforms and adapting messages, hipto strengthened engagement and visibility for the offers.
Prospect reassurance throughout the journey
Reassurance SMS at the end of the journey played a key role in converting prospects by building trust and making contact easier.
Reach your volume and quality goals
Contact us to run a test