Insurance
By integrating an optimized contactability strategy and automated call triggering, hipto enabled this pet insurance client to significantly increase acquisition performance.
+50%
lead conversion
+30%
contactability
Our client, a player in dog and cat insurance, wanted to improve prospect contactability to maximize conversion rates and reach acquisition goals. Due to strong competition in pet insurance, it had become essential to contact qualified prospects quickly in order to convert leads into customers efficiently.
How to optimize contactability to reach acquisition goals in dog and cat insurance?
Implementation of the PDL solution
Call strategy management
In line with the canvassing prerequisites defined by the client, hipto optimized the call strategy to maximize contact probability without reaching saturation. This personalized strategy created a balance between contact efficiency and respect for prospects preferences.
+50% conversion
+30% contactability
Contactability improved by 30% on a mix of 10% PDL leads and 90% standard leads, confirming the effectiveness of the PDL solution in strengthening initial contact and prospect follow-up.
Several factors contributed to the success of this project by helping the client maximize contactability and convert more leads.
Call triggering integrated into funnels enabled direct and instant contact with prospects, making the acquisition process smoother.
By adapting to the clients canvassing prerequisites, hipto ensured effective contact while respecting prospects preferences.
The flexibility of the solution and proactive call management increased prospect satisfaction while maximizing appointment booking rates.
