Home Services

How to optimize the conversion of hot home services leads with Proxiserve and Tersea?

Les principaux résultats obtenus

Thanks to the collaboration between Proxiserve, Tersea and hipto, significant results were achieved in lead generation and conversion.

13%

conversion rate

4400

hot leads generated

170

signed quotes

Client challenges

Proxiserve is a major player in home services in France, specializing in maintenance, replacement and repair of heating solutions. The company partnered with Tersea and hipto to maximize the impact of its acquisition campaigns and reach its growth goals. Faced with strong demand in the sector, Proxiserve wanted to improve lead quality while increasing volume and optimizing conversion. The main challenge was balancing a high level of quality with enough lead volume to meet commercial expectations.

Main objective

How can hot home services lead conversion be optimized with Proxiserve and Tersea?

Solutions implemented with hipto

Co-building the end-to-end system

We implemented a complete system, from data infrastructure to performance management. It includes rigorous conversion data tracking and measurement tools to precisely monitor lead quality and campaign effectiveness. This approach makes it possible to collect real-time information and continuously adjust performance.

Adapted sales messaging

In-depth work was carried out to adapt and refine the sales pitch used by Proxiserve advisors. By training advisors to master messaging tailored to prospects needs, hipto helped improve conversion rates on leads. Advisors were better equipped to answer potential customers concerns and build quality interactions that support conversion.

Balancing volume and quality

hipto implemented continuous campaign optimization, with regular adjustments based on performance. By adapting campaigns to prospects changing needs, the hipto team helped combine high lead volume with a strong quality rate. Regular segmentation and contactability adjustments targeted the most relevant leads and maximized contact efficiency.

hipto implemented continuous campaign optimization, with regular adjustments based on performance. By adapting campaigns to prospects changing needs, the hipto team helped combine high lead volume with a strong quality rate. Regular segmentation and contactability adjustments targeted the most relevant leads and maximized contact efficiency.

Observed results

13% conversion rate

Higher conversion on contacts who benefited from tailored sales messaging, demonstrating the impact of a personalized communication strategy.

4,400 hot leads generated

Qualified hot lead volume generated to meet Proxiserve specific needs in home services.

170 signed quotes

A significant number of signed quotes, confirming for us and our client the relevance of our collaboration and the conversion potential of the leads generated.

Keys to our successful collaboration

Several elements were decisive in making this project successful and enabling Proxiserve to maximize its conversion potential.

Precise performance tracking

A robust infrastructure and real-time tracking enabled efficient performance management and data-driven adjustments.

Specific support

With personalized messaging and a structured pitch, advisors were able to maximize conversion by addressing prospects concrete needs.

Steady volume of qualified leads

Continuous campaign optimization and quality targeting helped maintain a high conversion rate while increasing lead volume.