ITW • Sabri, Designer BU Works

Q1 - Where did you grow up?

I grew up in the Lyon suburbs, it was great, Lyon is a city full of culture.

Q2 - What is the first thing you do in the morning?

I think of my breakfast of course, a BIG bowl of cereal!

Q3 - Generally, what inspires you?

I am inspired by everything that fascinates me: photography, art, fashion, etc.

Q4 - Generally, what motivates you?

Fashion above all, I already worked on fashion projects a few years ago.

Q5 - What are your hobbies and interests outside of work?

I like going out to fashion-related events.

Q6 - Why did you join hipto?

I joined hipto because for me it was a great opportunity. Having studied animated cinema, I was able to train in artistic direction and graphic design related to advertising. It’s a field that has always interested me and today I can say that it was very educational for me.

Q7 - Can you tell us about your journey at hipto?

I arrived at hipto a little over a year ago now, at the beginning we were 5 designers and our tasks within the GROWTH division were very different. We were in a “couple” with a Media Buyer to manage a certain number of verticals. Today, the organization has completely evolved and we work as a Business Unit.

Q8 - What is the most important challenge to face in your work?

The biggest challenge as a designer on a daily basis is creating winning designs!

Q9 - What has made you grow as a person since working at hipto?

Thanks to my colleagues, I was able to improve many soft skills such as communication and rigor!

Q10 - 3 words you could use to describe hipto?

Atmosphere, Progress, Visionary.

Q11 - What do you like most about hipto?

Exchange and sharing, at hipto we are lucky to still be few enough to be able to know everyone!