Generation of hot leads: the winning collaboration between hipto, Tersea and Proxiserve

hipto organized an event in collaboration with its partners Tersea and Proxiserve, highlighting their common commitment to innovation and efficiency in the generation of hot leads. Here is a summary of the key lessons.

The project's origins

Before outsourcing, Proxiserve1The company was facing significant challenges in managing business opportunities.2and hipto3The outsourcing has helped to improve the capacity to process business opportunities, to improve the business discourse to better guide customers, and to accelerate the volume of business operations.1Proxiserve: service company specializing in housing and energy transition2Tersea: outsourcing of call centres and customer relationship3hipto: leader in the generation of hot leads

Customer device and path

Antoine Gueville explained how Proxiserve has put in place an innovative system to adapt to the needs of their customers. This system allows us to expand the prospecting, to process business opportunities in real time and to ensure a seamless customer journey. The process begins with the capture of the lead via an online form, followed by the qualification of the request by an advisor, the commercial proposal, a technical visit, and finally the conclusion of the sale.

Collaboration and performance

The collaboration between hipto, Tersea and Proxiserve is based on precise targeting criteria and a rigorous methodology to ensure the quality of hot leads. Leads are transferred in real time to Proxiserve via an API, allowing maximum responsiveness. Campaign performance is monitored in real time, allowing continuous adjustments to optimize results.

Performance keys

The success of this collaboration is based on several performance keys: recruitment and continuous training of advisors, real-time monitoring of KPIs, team animation and motivation, attractive remuneration, and customer involvement. By recruiting experienced advisors and providing continuous training, Tersea and hipto maintain a high level of performance and customer satisfaction.

Conclusion and prospects

One year after the beginning of this collaboration, the results are very positive. More than 4400 hot leads were generated with a transformation rate of 13%. Future prospects are promising, with a focus on optimizing business and operational processes, and the increased integration of artificial intelligence to improve the accuracy and efficiency of lead generation campaigns. In conclusion, the collaboration between hipto, Tersea and Proxiserve demonstrates how a well orchestrated lead generation strategy can transform business operations and ensure exceptional results. This strategic alliance has created an effective synergy, ensuring sustainable growth and maximum customer satisfaction.

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About Proxiserve: a pillar of the energy transition

Presented by Antoine Gueville, Marketing Director of Proxiserve, the company is a major player in the energy transition in France, specialized in services to housing. Founded more than 40 years ago, Proxiserve excels in the installation, maintenance and troubleshooting of heating systems, as well as in the counting of water and energy. With 120 agencies and more than 2500 technicians, the company generates a turnover of more than 600 million euros, attesting to its significant impact on the market.

Proxiserve aims to ensure comfort and durability while ensuring energy savings and full transparency for its customers. The company plans to install one million heat pumps in France by 2027, demonstrating its commitment to innovative and sustainable energy solutions.

About Tersea: Excellence in Contact Centres

Edouard Layeillon, Sales Director of Tersea, presented his dynamic company, specialized in contact centres, offering tailored and innovative solutions. With a turnover of 40 million euros in 2023 and 1500 employees, Tersea is growing by 20%, demonstrating its expertise and success in the field. Tersea offers a full range of services, including customer service, consumer support and technical assistance. Their approach combines advanced technologies such as cloud telephony and artificial intelligence to offer an optimized and efficient customer relationship. Tersea collaborates with more than 50 prestigious brands in various sectors, providing personalized and efficient solutions.

About d

Kilian Le Menestrel, Co-Founder d-hipto, has highlighted his company's expertise in the generation of exclusive and ultra-qualified leads. Founded in 2016, hipto has over 100 employees and operates in more than 120 countries with resources available in more than 20 languages. Their unique strategy combines conversational advertising and multi-channel acquisition strategies to generate high-quality leads. hipto uses advanced algorithms to target the most relevant audiences and continuously optimize campaigns to maximize the return on investment of customers. Their multi-channel platform allows for the management and tracking of leads across various channels, thus ensuring a complete overview and continuous optimization of performance.